1. Why have brand stories been so effective over the past few years as a way of distinguishing your social content from a sea of content info-besity? (approx. 200 words)2. What made stories overtake humor and other forms of emotional appeals as measured by engagement over the past few years?3. Select and qualify a one heart warming brand story video and one heart lifting you enjoy where the selected narrative fits the following four criteria. Feel free to use ones shown in the two tables below. Make sure to rationalize how the video qualifies for this criteria.Demonstrates elements of a story arc (e.g., hero, villain and conflict)Qualifies as heart warming or heart liftingShows evidence of success in attractiveness (views) and engagement (likes and/or comments)Ends in a narrative slogan characterized as a life lesson4. Describe four recently released American movies (four total, or one for each category) that exemplify each of the story-lines adopted by popular brand stories for:Love (heart warming, personal orientation)Encouragement (heart lifting, personal orientation)Tributes (heart warming, society)Quests (heart lifting, society orientation)5. Elaborate on how the movie follows recommended elements for creating a story arc and life lesson (i.e., memorable moral of the story).CriteriaExhaustive explanation of why brand stories help distinguish content in growing era of info-besity0.6 ptsThis criterion is linked to a Learning OutcomeExplanation gives adequate rationale based on reading references0.6 ptsThis criterion is linked to a Learning OutcomeSolid explanation for why stories overtook humor and other forms of emotional appeals in engagement over the past few years.0.6 ptsThis criterion is linked to a Learning OutcomeThe chosen brand narrative adequately qualifies as heart warming or heart lifting.0.6 ptsThis criterion is linked to a Learning OutcomeThe chosen brand narrative adequately demonstrates a slogan characterized as a life lesson.0.6 ptsThis criterion is linked to a Learning OutcomeThe qualification for story arc effectiveness is backed by the identification of a hero.0.6 ptsThis criterion is linked to a Learning OutcomeThe qualification for story arc effectiveness is backed by the identification of a villain (even if it is metaphorical).0.6 ptsThis criterion is linked to a Learning OutcomeThe qualification for story arc effectiveness is backed by the identification of a resolved conflict.0.6 ptsThis criterion is linked to a Learning OutcomeMovies exemplify one of four identified themes.0.6 ptsThis criterion is linked to a Learning OutcomeSelected movies follow recommended elements for creating a story arc and life lesson.0.6 ptsTotal Points: 6.0
Introduction to the community, including the name of the community and any interesting or historical facts you would like to add about where you live
May 11, 2022
Location: Austin, TX Conduct a “Windshield Survey” in a section of your community (Must use Austin, TX). As you notice, conducting a Windshield Survey requires
