This week you will finalize your presentation from Week 5


 

This week you will finalize your presentation from Week 5 by designing a deployment plan to promote your innovation project to the Executive Team of your organization.

Create a 10- to 15-slide presentation to add to your Week 5 individual assignment.

Prepare an Introduction or Executive Summary.

Develop a deployment strategy and schedule for introducing the innovation project to the market.

Determine key go-to-market considerations, which may include plans for:

  • Advertising
  • Marketing
  • Sales channels/distribution
  • Communications or promotion

Estimate the cost and analysis for:

  • Development or manufacturing
  • Delivery
  • Infrastructure and product support

Estimate high-level financial considerations, including the potential size of the market for the company and profitability.

Justify the innovation investment.

Determine alternative investments or a non-investment (what if the executive team disapproves the project?).

Determine future product plans, evolution, etc. (e.g., what’s next for this product in the market?).

Conclude with a recommendation or call-to-action statement.

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